Catherine Shu@catherineshu

Image Credits: WATI

WhatsApp is used by more than two billion around the world and is an important tool for many small businesses. But as they scale up, even WhatsApp for Business might not be able to keep up with their needs. That’s where WATI (WhatsApp Team Inbox) steps in. Built on WhatsApp for Business’ API, WATI has customer sales and engagement tools created for the messaging app. Today the Hong Kong and Malaysia-headquartered startup announced it has raised $23 million in Series B funding to scale its team and product.

The round was led by Tiger Global with participation from returning investors Sequoia Capital India & Southeast Asia and new investors DST Global Partners and Shopify (marking the e-commerce platform’s first venture investment in a startup operating in the Southeast Asia region). WATI’s last round of funding was an $8.3 million Series A announced 10 months ago and its new round brings its total raised to more than $35 million since 2020.

WATI founders Bianca Ho and Ken Yeung began working together in 2016, building Clare.AI, an omnichannel AI digital assistant for large…

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